FCLV
Rising Above the Social Media Noise
PROJECT SCOPE
This client came to me with a need to reach younger individuals on social media. They wanted to promote both fertility testing and affordable care and weren't happy with the click through rates they were getting with their dryer static images, but didn't have the time or budget to create ad-based videos. I suggested that we utilize both the carousel ad format, as well as GIFs, to help their ads pop in social media feeds. I also recommended going with an edgier tone for the copy for the sake of attracting a younger crowd. As a result, the client received a 32% increase on their click through rate.
Services Provided: Marketing Strategy | Social Media Ad Design
