TEXAS EGG DONOR
Reaching a Younger Demographic With a Branding Overhaul
PROJECT SCOPE
This client had an established egg donation sector of their fertility clinic that wasn't drawing in enough donors despite their continuous marketing efforts. After doing an evaluation I determined that it was likely due to the extremely outdated website template they were using, which couldn't compete with the growing number of trendy and modern fertility clinics popping up in their area. I recommended that since their target demographic was 20-25 year old females, we do a brand refresh that incorporated more of an edgy, fun feel. This included a redesign of their logo, brand color palette, and website. I also created three topic-based landing pages for use in social media ad campaigns.
Services Provided: Marketing Consult | Branding | Web Design | Landing Page Design
